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Grab A Coffee & Let's Chat About Going Cruelty-Free

Sunday, 15 November 2015

I have an exciting/interesting announcement to make. Over the past six months, I've grown increasingly uncomfortable with some of the makeup brands I've been buying. I'm against animal testing and have been a vegetarian for 8 years so I felt like (and actually was) a huge hypocrite for buying from brands that aren't cruelty-free. So I have decided to change and happily, I'd like to announce that Emma & The Beauty Blog is officially cruelty-free!

Even though I've wanted to go cruelty-free for so long, I kept making excuses not to do it. For one, I write a beauty blog as my hobby and I felt that going cruelty-free would give me a lot less to talk about. Also, I love budget beauty and shopping in Boots and going cruelty-free pretty much negates 90% of affordable brands so I kept talking myself out of taking the plunge. 

But the more I thought about it, my reasons for not being cruelty-free are so silly and I started to slowly change my attitude to beauty shopping. Over the past few months, I've cut down on the products I've been buying without doing some research and have gotten used to actually thinking about who makes the products I'm buying and now I feel like I'm ready to go completely cruelty-free. 

Of course, this change means I can't buy from some brands like Clarins (gulp), Bourjois (wipes tear), and Stila (Nooooo! Why God?  Why???!!!). But it also means I can dive into other awesome brands like Becca (oh yeah, now you're talkin'), Illamasqua (hubba-hubba) and Charlotte Tilbury (pass me a napkin please, I'm drooling). Doesn't that sound fun?!

There are also some grey areas though that I should talk about. For example companies like The Body Shop, who are owned by L'Oreal. Are they really a cruelty-free brand? To be honest, I haven't made my mind up about that yet. I also will still be talking about makeup I already own that might not be cruelty-free just to use it up. And I may occasionally slip up and buy something that isn't cruelty-free. I hope you guys will be chill about it and tell me nicely that I shouldn't have bought it (i.e. don't be a dick).

Finally, I'd like to say that my blog is otherwise remaining unchanged. I'm not going to be talking about being cruelty-free in other posts that much. In fact, I've been cruelty-free since August and no one has commented so it's the same blog just with a little difference that hopefully you won't notice. Thanks so much for reading this and if you have any amazing cruelty-free recommendations for this newbie please let me know!

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